Creative Direction and Development

I’m an award winning Creative Director and Designer shaping cultural ideas into resonant experiences. My work balances strategic clarity with creative experimentation, giving form and meaning to ideas through collaboration and intent.

Services

  • • Concept development for campaigns, exhibitions, or brand launches

    • Visual identity and storytelling strategy

    • Team leadership and creative oversight

    • Art direction for photo/video shoots, brand visuals, or retail launches

  • • Logo and brand system design

    • Brand guides, toolkits, and visual frameworks

    • Voice and tone consultation (especially for art, culture, and lifestyle brands)

    • Rebranding or refresh strategies for existing institutions or startups

  • • Exhibition and gallery design (narrative, spatial, and visual systems)

    • Environmental graphics and signage

    • Museum storytelling and visitor
    journey mapping

    • Pop-up and event concepting with visual identity integration

  • • Integrated campaign design (print, OOH, digital, social)

    • Event collateral, signage, and promotional design

    • Content planning and visual strategy for social platforms

    • Email, newsletter, and editorial layout

  • • Cultural and museum merchandise design (shirts, posters, postcards, books, etc.)

    • Ideation and production of gift shop collections and exclusive drops

    • Visual design and packaging for retail

    • Collaborations with artists/designers for limited edition runs

  • • Fractional Creative Director support for institutions or brands

    • One-on-one creative consulting for small teams or founders

    • Book design and editorial art direction (art books, exhibition catalogs)

    • Guest critiques, mentorship, and talks for design schools or workshops

Book

Let’s Work Together

prcastro@castrocastles.com
New York City